![]() While cold emailing is a great way to acquire new customers and boost sales, you shouldn’t sell in every email. It depends on what you are aiming for through your email campaign. Don’t be aggressive in your CTA □Ĭold email closing lines with a CTA seem ideal, but all CTAs are not the same. However, allowing the prospect to know how they can gain benefit from the email will be a win-win situation for them and you.Įmails with one CTA increase clicks by 371% and sales by 1617%Įnsure that you add one CTA in your cold email that is easy to follow as it is one of the best email closings. Some people leave out the CTA to avoid being too pushy. Therefore, all the sentences in the email body should pull the prospect closer to the call to action. The purpose of sending a cold email is to make the prospect take the action you want them to. ![]() It tells the recipient what action they should take after they finish reading it. Having a clear call to action (CTA) matters the most in a cold email. Here are a few tips on how to end a sales email that will be immensely helpful, 1.
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