![]() This health focus was part of what made the shift from Cheerios just being sold as kid’s cereal to being sold as an also for adults cereal as well. This health-conscious association often leaned heavily on the full-grain nature of the cereal that did not include nearly as much sugar as other brands that were selling in the same space. They also offered discount coupons on comic books inside Cheerios boxes and even advertised for the Mickey Mouse Club in the late 1950s.Ĭheerios worked hard to link themselves with a healthy breakfast that would keep your kids ready to learn and grow all day. Even the Lone Ranger and other popular children’s toys were sold inside Cheerios boxes during the height of the toys-in-cereal craze. Buzz the Bee would later help tell children about the merits of Honey Nut Cheerios.Ĭheerios became one of the first brands to partner with Disney and other large brands to cross-sell products for both businesses. Hoppity Hopper was a frog who helped convince kids that Cheerios were fun to eat during this time as well. This campaign showed military men with the cereal in their “Yank Packs” and stated, “He’s feeling his Cheerioats”.īy the 60s, Cheerios were appearing in cartoons and comic strips such as Rocky and Bullwinkle. There were even World War II era ads that highlighted that the cereal was included in military food supplies. These ads ran from the 40s to the 50s with Cheeri O’Leary and her little sidekick Sue selling this product to kids everywhere. The original marketing campaigns for the cereal were aimed at kids and Cheeri O’Leary was the first mascot of the cereal. ![]() Honey Nut retains the second position each year overall by selling 129 boxes on average. The original version of the cereal still sells 139 million boxes each year, which means that it is still the most popular. Pumpkin Spice and Dulce de Leche are flavors that are often sold only during the holidays for example. Most of the variants that are sold today are seasonal offerings that come out around holidays. READ MORE: Bar None (History, Pictures & Commercials) General Mills sells 1.8 million cases of this variant of the original each year. Honey Nut Cheerios continues to be one of the best-selling variants of the original brand. Cinnamon Nut was discontinued after about a year but the Honey Nut variety was much more successful. The O shape packed best into boxes and was the most durable when packaged so it was determined the ultimate winner.Ĭinnamon Nut Cheerios was created in 1976 and Honey Nut Cheerios were developed in 1979. The original ideas for shapes included stars, spheres, squares, and dumbbell shapes. The ideal combination is the end result that you can still buy today. General Mills says that more than 500 formulas were tried out during the original testing process and 10 shapes and sizes were given a trial as well. You can get the same oaty and satisfying experience when you buy in these locations as you can when you buy within the US. The recipe for the original cereal is still the same, even when sold overseas in these locations. General Mills used this same machine to create other puffed oat cereals throughout the 50s and 60s like Jets, Trix, Cocoa Puffs, and Total.Ĭheerios are sold under the Nestle brand label in the UK but have the same name and in Australia and New Zealand, they are sold under the “Uncle Toby’s” brand. ![]() This required hours and hours of work as well as lots of money to be spent, but the end result was a machine that allowed for the birth of Cheerios to be possible. Physicist Lester Borchardt was tasked with creating a machine that would puff oat dough into a crunchy cereal that was ready to eat right out of the box. General Mills created and developed the cereal and they still manufacture it today. The process that was used to create Kix cereal in 1937 was the foundation for the original Cheerios cereal. It was called CheeriOats at the time and was shortened to Cheerios in 1945 after a dispute with a competing cereal manufacturer with a similar product.
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